Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms(facebook, instagram, whatsapp, twitter, google, linkedin, etc) to promote your products and services.

The use of graphic design plays a very vital role in getting the attention of the public. The effective use of color and concepts help in achieving this aim. The visual appeal of the graphics is as important as the message it puts across. The visuals are deliberately engineered to appeal to the emotions and intellect of the people it hopes to reach.
Human beings are essentially emotional beings, so appealing to them only at an intellectual level normally does not prove to be the most effective. That is where the work of graphic design comes in.

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service! If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Basically, SEO Helps in High Return Of Investment(ROI) and Conversions.

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.
“UX” stands for “user experience.” A user’s experience of the app is determined by how they interact with it. Is the experience smooth and intuitive or clunky and confusing? Does navigating the app feel logical or does it feel arbitrary? Does interacting with the app give people the sense that they’re efficiently accomplishing the tasks they set out to achieve or does it feel like a struggle? User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created.
So, the UI/UX shows the look and feel of an website/application’s user interface and how the user wil interact to it before the development if any changes needed the it can be changed before stepping into development process.